Advertising Information
To advertise in TheLeaven contact Jennifer Siebes at: (913) 721-1570, ext 136, or e-mail: Jennifer@theleaven.com
Starting with the September 14 issue of The Leaven, we will now be offering online advertising. Rates will be $5 per online ad, with the purchase of a print ad. Please contact Jennifer for details.
Demographics
More than 6 million subscribers receive a Catholic newspaper every week. They are evidence that there has never been a stronger sense of spirituality
than there is in America today!
Many people in high- powered careers are searching for something more. The family has once again emerged as the focal point of one’s existence. Catholicism is a way of life, and Catholics who are active in their parish and their community are the most
desirable consumers.
These are the loyalists, the supporters of their church and community . . . the
ardent readers of the Catholic newspapers.
Here’s a recap of the qualities of this estimable audience.
Median Age: 56
Median Household Income: $47,400
37% of households earn $60,000 plus
86% own single family homes
61% have substantial investment portfolios
69% attended college; 42% graduated
Readers of Catholic newspapers index higher than average in every category of
insurance. And when it comes to banking services, readers are likely to own
more CDs, more IRAs, more investments, and take advantage of various tax
shelters.
Readers of Catholic newspapers have a global vision, and that translates into
enormous opportunity for travel agents, resorts, airlines, and travel services
of every kind!
It is clear that readers of Catholic newspapers are in the prime of their lives
and excellent prospects for a number of products and services.
This high quality audience is loyal to its community, church, and country . . .
and to the advertisers who support its publications.
You’d be hard pressed to find a market with such potential. Catholic consumers do, indeed, make business better!
All in all, Catholic consumers provide great opportunities for advertisers
seeking to reach and influence an extremely high-quality audience that is
well-off, well-traveled and well-protected, and that cares about society,
church and family. An advertisement in a Catholic newspaper does more than
attract attention, it prompts action! Because of the readership and loyal
attitudes towards companies supporting
“their newspaper,” America’s Catholics are likely to show their enthusiastic support to advertisers.
Circulation
The Leaven was established in 1939. It is published every Friday, September through May; bi-weekly June through
August.
It is a member of Audit Bureau of Circulation, Catholic News Service, Catholic
Press Association, and the U.S. Postmaster, Kansas.
Total paid circulation: 52,900, enters more than 75 percent of the Catholic
homes in 21 counties of northeast Kansas, including those in the Kansas City
area, Lawrence, Ottawa, Topeka, and Emporia.
Enters every Catholic institution in the Archdiocese of Kansas City in Kansas,
including colleges and high schools, hospitals, orphanages, and homes for the
aged in 124 parishes of the archdiocese.
The total Catholic population of the archdiocese is 190,826 persons.
Rate Card
The Leaven offers a full line of newspaper advertising services, including
design, copywriting, and layout. Call our representative for more information.
General Policy:
• All advertising is subject to approval before acceptance and any apparent
misrepresentation and/or objectionable advertising will be rejected.
• All advertising is subject to editing for the standardization of punctuation,
abbreviations, etc.
• Liability for errors shall not exceed the cost of the space occupied by the
error. Credit allowances will be made on the first insertion only.
• Should any government body levy a tax on any advertising, the tax will become
an additional charge over and above the rate.
• Rates and mechanical requirements are subject to change at the discretion of
The Leaven.
• If advertising rates should change during a contract period, the advertiser
will be guaranteed their rate until the end of the contract period.
• All religious ads must have the name and address of the group printed in the
ad.
• All advertisers must make known the following: name, address, and phone number
of the individual and organization submitting the ad.
• The Leaven does not accept any political advertising or 900 numbers.
Specifications:
Ads must be a minimum of one inch in depth and in increments of one inch
thereafter. Ads that measure less than one inch will be charged for the full
one inch.
Standard advertising columns are 2 1/4 inches (14 picas) wide, and can run as
deep as 16 inches.
Advertiser must provide original photographs for use in ads. There is a $5
one-time cost per photograph.
Credit:
All advertising is payable in advance unless credit has been arranged. Payment
is then due upon receipt of the invoice.
Ad Closing:
All ads must be received on day and time as indicated below before publication
date requested. Ads requiring a proof must be submitted one week in advance of
the stated closing.
Classifieds: 12 p.m. Thursday
Display ads: 12 p.m. Thursday
In case of federal holidays on Monday, both classified and display ads are due
by 5 p.m. Wednesday.
Special Classification Rate:
Not-for-profit groups, parishes, schools, and agencies of the Archdiocese of
Kansas City in Kansas are eligible for a discount rate.
Rates:
Open: $20 per column inch
Full page: $1,280
Half page: $640
Quarter page: $320
Classified rates: $14 per column inch, five lines or less. Each additional line $1.50. Each line approximately 30 characters.
Online advertising rates: $5 per ad, offered in addition to paid print ad.
The Leaven
12615 Parallel Parkway
Kansas City, Kansas 66109