About The Leaven
More than 6 million subscribers receive a Catholic newspaper every week. Here’s how the figures break down.
Median Age: 56
Median Household Income: $47,400
37% of households earn $60,000 plus
86% own single family homes
61% have substantial investment portfolios
69% attended college; 42% graduated
Readers of Catholic newspapers index higher than average in every category of insurance. And when it comes to banking services, readers are likely to own more CDs, more IRAs, more investments, and take advantage of various tax shelters.
Readers of Catholic newspapers have a global vision, and that translates into enormous opportunity for travel agents, resorts, airlines, and travel services of every kind!
It is clear that readers of Catholic newspapers are excellent prospects for a number of products and services. This high quality audience is loyal to its community, church, and country . . . and to the advertisers who support its publications. You’d be hard pressed to find a market with such potential.
The Leaven was established in 1939. It is published every Friday, September through May; bi-weekly June through August. It is a member of Audit Bureau of Circulation, Catholic News Service, Catholic Press Association, and the U.S. Postmaster, Kansas.
Total paid circulation: 52,800, enters more than 75 percent of the Catholic homes in 21 counties of northeast Kansas, including those in the Kansas City area, Lawrence, Ottawa, Topeka, and Emporia. Enters every Catholic institution in the Archdiocese of Kansas City in Kansas, including colleges and high schools, hospitals, orphanages, and homes for the aged in 111 parishes of the archdiocese. The total Catholic population of the archdiocese is 190,826 persons.